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Synthetic preservatives have developed a negative reputation over the years, and there are many good reasons for this. Some of them have serious unintended side effects, such as triggering allergies and interfering with our hormones. However, while preservatives have gotten a (mostly deserved) bad rap, they serve an important purpose in skin care products, which is why our founder chose a preservative for the Verefina line very carefully. Read on...

Updated research suggests that certain synthetic chemicals- known as parabens- may play a larger role in the development of breast cancer than was previously believed. Parabens are used as preservatives in personal care products and are found in a variety of types of products, including shampoos, cosmetics, lotions, and sunscreens. They are sometimes added to food as well. These preservatives came under fire in 2004, when a study published in the...

There are many ingredients that Verefina does not use in their products, and parabens are among them. Parabens are synthetic preservatives that are added to hundreds of personal care and cosmetic products, including shampoo, sunscreen, lotion, shaving gel, mascara, and foundation. They are also used in some foods and pharmaceuticals. Parabens prevent the growth of bacteria, yeast, and mold and keep products from spoiling. Manufacturers often use...

I was amazed to learn several years ago that the skin absorbs up to 60% of what is put on it. Sixty percent! So what we put on our bodies is just as important as what we put in them. And when you stop and think about it, most of us put a lot of stuff on our skin: lotion, soap, shampoo and conditioner, deodorant, shaving cream, sunscreen, and so on. We might also use a lot of these same types of products on our children, whose delicate skin can ab...