About

Welcome to Verefina

At Verefina, we believe that health and beauty should never come at the expense of your well-being. That’s why we create pure, natural, and effective skincare and wellness products—free from harmful parabens, petrochemicals, artificial colors, and synthetic fragrances.

We don’t just remove the bad—we pack our products with the good:
✔️ Powerful plant oils like tamanu, rosehip seed, and sea buckthorn seed oil to nourish, protect, and support skin regeneration.
✔️ Antioxidant-rich botanical extracts like pomegranate and calendula to defend against environmental stressors.
✔️ Deeply moisturizing butters like shea and cocoa to replenish hydration.
✔️ Soothing ingredients like aloe vera to calm and restore.

Every Verefina product is carefully crafted with your health in mind, made fresh, and delivered right to your door.

Why Verefina?

Many brands claim to offer "natural" products—but not all natural products are truly safe or effective. Some include hidden toxins, while others fail to properly formulate for safety, stability, and real results.

At Verefina, we do things differently. We combine the power of nature with meticulous formulation, ensuring that every product is truly natural, safe, and designed to perform—without compromise.

Our Difference

✔️ 100% transparency – No hidden toxins, no greenwashing—just clean, effective ingredients.
✔️ Handcrafted in small batches – Made fresh for maximum potency.
✔️ Ethically sourced & cruelty-free – We never test on animals.
✔️ Trusted for over a decade – Formulated with care and expertise.

Meet Our Founder

Verefina was founded by Jen Lugo, a mother on a mission to create safe, truly natural alternatives after discovering that even “baby-safe” products contained toxic ingredients.

Her passion for clean living and thousands of hours of research led to the creation of Verefina—a brand that never compromises on safety, quality, or effectiveness.

Every product is made with integrity, purpose, and love.

Welcome to Verefina. Pure. Natural. Toxin-Free.

Why Verefina is Different

Our Founder's Story